Im digitalen Zeitalter entscheidet die Sichtbarkeit in Suchmaschinen über Erfolg oder Misserfolg von Unternehmen. Insbesondere lokale Betriebe profitieren enorm von optimiertem Suchmaschinenranking, da potenzielle Kundinnen und Kunden oft nach Dienstleistungen „in meiner Nähe“ suchen. Hier gibt es einige Ansätze, wie gesteigerte lokale Sichtbarkeit funktionieren kann.
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